![]() Compliance to Islamic marketing practices among businesses in Malaysia, Journal of Islamic Marketing, 1 (3), 286-97.Īlnaser, Feras M.I, Mazuri Abd Ghani, Samar Rahi, Majeed Mansour, Hussein Abed. The development of this Sayriah hotel must be supported by related parties, especially the local government in order to increase the number of hotel guestsĪbdullah, K. Process, reservation service is quite fast and excellent. Physical evidence, a physical building that has Sharia characters and is supported by fairly good technology. People, conduct trainings to improve human resource capabilities. Promotion, with direct selling in accordance with local government and private selling by participating in various marketing events, sales proposals and advertising. Place, hotel location that is close to the center of the district capital and easy access. Pricing, using the appropriate price preferences. The research results to increase the number of guests staying the strategy consisted of products, which offer a sharia concept with various types of representative rooms. The analytical method uses the 7P (marketing mix) approach. Hotel Sakura Syariah is a 3-star syariah concept hotel which has 70 rooms. The research objective describes an integrated marketing communication strategy in developing Sakura Syariah Hotel to see a comprehensive marketing communication strategy. Keywords Brand Image Consumer Purchase Decision Efisiensi, Bank Umum Syariah, DEA Exchange Rate, Inflation, Interest Rate, ISSI, Stock Index Halal Label Halal Label, Brand Ambassador, Product Quality, Brand Image, Purchase Decision Kelekatan Pekerjaan, Kinerja, Intensi Keluar Kondisi Keuangan, Kalimantan Barat, Covid 19, Proyeksi Orientasi pasar, Inovasi produk dan Stuctural Equation Modeling (SEM) Pengangguran Muda, Perkotaan, Random Effect Model (REM) Price Reputasi auditor, Ukuran Perusahaan, Financial Leverage dan Praktik Perataan Laba Risk Profile, Good Corporate Governance, Earnings, Capital Adequacy Ratio, bank soundness level and financial reports Sukuk Rating, Corporate Sukuk, Agency Theory Tata kelola perusahaan yang baik, Ukuran Perusahaan, Kinerja Perusahaan Work family conflict, Kompensasi Non Finansial, Pengembangan Karir, Kepuasan Kerja, Kinerja audit delay, auditor switching, financial distress, reputasi auditor, likuiditas kinerja keuangan, return, profitabilitas, solvabilitas, BI rate, BEI organizational change, digital transformation, organizational development penghindaran pajak, perencanaan pajak agresif, pengungkapan informasi, transparansi, pemangku kepentingan word #1, word #2, word #3 brand image#1, content marketing#2, product quality#3, purchasing decisions#4 ![]()
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